Michael Natan: Principal Consultant
Michael Natan is passionate about advising startups and fostering growth from seed to successful organization. In supporting clients, Michael draws from over two decades as an executive and entrepreneur, specializing in all matters related to new enterprises.
Behind the Name
Why 3PoundFlax?
This Buddhist koan relates to a dialogue between a Zen master and his apprentice, as they process harvested grains. After working for long hours in silence, the apprentice asks, "Master, what is Buddhism?" The master replies, "This flax weighs three pounds."
The koan prompts the reader to move beyond purely intellectual analysis and directly experience the nature of reality in the present moment.
Approach to Consulting
Michael draws inspiration from this story in his consulting approach.
Seeing the true nature of business: Guiding clients to understand the core elements and dynamics of their organization.
Embracing non-attachment: Approaching business challenges creatively, rather than relying on preconceptions or rigid frameworks.
Directly pointing to the heart of the matter: Asking probing questions, challenging assumptions, and uncovering opportunities for growth.
